2020 was a seismic year in terms of life-changing events… and now it is up to 2021 to pick up the pieces. If you are serious about stabilising your business over the next 9–12-month period, it is imperative that you put the advice laid out below into practice.
Here are three things you must do to steady your company’s ship throughout the course of 2021:
Align yourself with a financial expert
Brexit, COVID-19, and decentralised political and social movement all had a major impact on the world of finance in 2020. The stock market has been destabilised, fiscal support has been undermined, and retirement plans have been thrown into disarray. One thing is for sure — you have got your work cut out for you if you want to steady your ship in 2021!
The tides might currently be incredibly choppy, but that does not necessarily mean that your business has to sink. If you are serious about staying afloat in a fiscal sense, you should seriously consider aligning yourself with a financial expert. With an accounting professional by your side, you will no doubt find it easier to stay on top of your important tax, payroll, and pension demands.
Regarding the latter in particular, it is vitally important that you align yourself with an experienced superannuation professional such as Procentia. This team of dedicated fiscal experts understands the impact of Covid on the pension industry, which means that they will have the capacity to protect your employees’ retirement savings. With their administrative software solution at hand, you will be able to safeguard your staff members from the long-term monetary issues caused by the pandemic.
Give your consumers what they need
People from all walks of life are continuing to struggle with the financial difficulties caused by the global pandemic. Spare change is not a luxury most people are being afforded right now, which is why you must double-down on your efforts to provide a niche level of service. Your consumers probably do not have a lot of disposable cash at hand, which means that they will not currently be able to afford add-ons and extras; for this reason, you must seek to provide them with the exact services that they need at this moment in time.
Before you can cater to your target audience’s exact specifications, you need to understand their wants and needs on a deeper level. Here are four things you must do to cultivate a clearer understanding of your consumers:
- Perform extensive keyword research and find out what your target audience members are currently searching online.
- Talk to your sales/customer support team daily (this will help you to keep your finger on the pulse of the very latest consumer demands in your field)
- Get involved with web-based discussions and talk to your consumers on social media.
- Forget about historical trends, as they have no bearing on the unprecedented situation that you currently face — instead, focus your attention on gaining new forms of consumer data and information.
Build your brand
So long as you have a robust brand image in place, your marketing campaigns will continue to prove effective regardless of what state the global economy finds itself in. It is for this reason why you must go above and beyond to cultivate an authoritative, expert, and knowledgeable reputation for your business.
To build or even re-build your business’ brand awareness in 2021, you must:
- Establish your unique mission statement right from the offset.
- Set yourself a number of S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time-based) marketing goals that you wish to achieve come 31 December
- Double down on your visual content and assets
- Determine your individual brand voice.
- Take a look at what your competitors are currently doing to promote their goods and services.
- Come up with slogans that showcase empathy and solidarity.
If you want to maximise your entrepreneurial potential, it is incredibly important that you go above and beyond to stabilise your company in 2021. The events of last year may have rocked the world of business and shocked it to its core, but that does not necessarily have to ruin your future growth plans. Put the above advice into practice and be sure to fortify your organisation’s financial foundations — pronto! The sooner you perform this all-important task, the more likely you will be to take your business to the next level before the year is over.